NFC technology used to promote McDonald's restaurants

McDonald's has been investing significant resources in marketing and image creation for many years. This time, a multimedia application was created especially for the youngest, and NFC technology was used to promote it.

Happy Studio application

The Happy Studio application is available for free download for Android or IOS. Happy Studio provides several mini games for children, such as coloring books, musical games, and interactive puzzles requiring the construction of specific objects.

NFC technology and interactive advertising

To promote the application, cardboard stands equipped with an NFC chip were used. Bringing your phone close to the NFC tag in the ad takes you to the store, where you can download the application for free. It is worth noting that the redirection is active for both Android phones and iPhones.

NFC - interactive posters and leaflets

NFC24's offer includes interactive posters, leaflets, badges and stands. Are you interested in creating an interactive advertisement using NFC technology?

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