NFC technology and protection of products, brands against counterfeits

Counterfeiting is a problem that cannot be ignored. Losses of producers and distributors result not only from the loss of customers, but also from the deterioration of the brand image, which is influenced by the low quality of counterfeit goods. In the article we present the latest technological solutions enabling the fight against counterfeit goods.

Hologram of the future

The NFC electronic chip can be placed on selected products to identify their manufacturer and thus guarantee originality. Standard holograms can identify product groups by using a unique pattern. NFC tags are individually numbered, so each of them can uniquely identify a specific copy of the protected product.

Protection against counterfeits

The use of complex cryptographic algorithms guarantees that the NFC tag cannot be forged or copied. To protect goods, it is best to use NFC tags, which are permanently damaged when you try to remove them. Thus, marking goods with properly secured NFC tags guarantees 100% protection of the product against counterfeiting.

Verification of product authenticity

One of the most important advantages of using NFC technology for marking goods is that it allows the end customer to verify the authenticity of the product. The verification process takes less than two seconds and can be performed by bringing the mobile phone close to the NFC electronic chip that protects the product. The originality of the product is verified by

Brand Protector mobile application

The lack of need to use specialized devices means that activities aimed at protecting goods against counterfeits engage customers and help build their awareness of the legality, origin and quality of the products offered...

The use of NFC technology in the process of protecting the authenticity of products has a significant impact on creating the image of your brand.

Brand Protector

is a comprehensive solution for marking products to protect them against counterfeits. The brand protection system includes:

- specialized NFC tags

- software that cryptographically secures the offered NFC tags

- mobile application for Android enabling verification of the authenticity of goods in no more than two seconds

More information about the presented technology can be found at

Brand Protector project website

. In case of questions or doubts

please contact us